Behind the Scenes: A Day in the life at One of One
Introduction Ever wondered what it takes to build a digital twin that looks and feels just like a real athlete? At One of One, every day is a blend of technology, creativity, and collaboration. From AI specialists and VFX artists to project managers and client partners, it’s a team effort that brings these digital athletes […]
Boosting Fan Engagement: The Power of Always-On Athlete Content
Introduction In today’s sports world, fans don’t just want to watch their favorite athletes—they want to connect with them. They want content that feels personal, authentic, and available anytime, anywhere. This is where always-on athlete content powered by digital twins is making a huge difference. At One of One, we help brands tap into the […]
Case Study: How Digital Twins Can Revolutionise Sponsorship Campaigns
Introduction Sponsorship campaigns have always been one of the best ways for brands to connect with fans and show their support for athletes. But in a world that moves fast and demands more, traditional sponsorship models often fall short. That’s where digital twins come in. By creating lifelike, rights-cleared replicas of athletes, brands can bring […]
Five Ways Digital Twins Save Time and Money for Brands
Introduction Time is one of the most valuable resources in marketing, and brands are always looking for ways to make the most of it. Digital twins are emerging as a powerful solution, helping brands save time and money while delivering high-quality content that fans love. At One of One, we’re helping brands unlock the potential […]
From Hollywood to the Sidelines: The Tech Behind Our Digital Twins
Introduction Bringing an athlete to life digitally isn’t just about capturing their face—it’s about capturing their presence, their style, and the spark that makes them unique. At One of One, we combine the best of AI and Hollywood-level visual effects to create photorealistic digital twins that feel as real as the athletes themselves. In this […]
Navigating the Ethics of Synthetic Media in Sports
Introduction Synthetic media is transforming the way brands connect with fans and build relationships with athletes. But as with any new technology, it’s important to consider the ethical implications. At its best, synthetic media can enhance fan experiences and give athletes new ways to connect with their audiences. At its worst, it can raise questions […]
The Future of Sports Sponsorship: How AI is Changing the Game
Introduction Sports sponsorship has always been about bringing fans and athletes closer together. But in a world where fans are more connected than ever, traditional sponsorship models are facing new challenges. Enter AI and digital twins—powerful tools that are reshaping the sponsorship landscape and creating new opportunities for brands and athletes alike. At One of […]
The Legal Side of Digital Twins: Rights and Clearances Explained
Introduction Digital twins are quickly becoming a game-changer in sports marketing, giving brands a powerful way to connect with fans and bring athlete endorsements to life. But with this new technology comes a crucial responsibility: making sure every digital twin is created and used with the proper rights clearance. At One of One, we believe […]
What Are Digital Twins? Exploring the Future of Athlete Marketing
Introduction The sports world is changing fast, and so is the way athletes connect with fans, brands, and global campaigns. One groundbreaking innovation leading this charge is the digital twin—a photorealistic, rights-cleared replica of a real athlete. At One of One, we’re pioneering this technology to empower brands, clubs, and rights-holders with scalable, always-on content […]
Why Brands Are Turning to Synthetic Media for Athlete Endorsements
Introduction The days of flying athletes across continents for photoshoots and endless promotional appearances are quickly becoming a thing of the past. Brands are increasingly turning to synthetic media—a technology-driven approach that creates photorealistic digital twins—to bring their athlete endorsements to life. At One of One, we’re at the forefront of this shift, helping brands […]