Introduction
Ever wondered what it takes to build a digital twin that looks and feels just like a real athlete? At One of One, every day is a blend of technology, creativity, and collaboration. From AI specialists and VFX artists to project managers and client partners, it’s a team effort that brings these digital athletes to life.
In this post, we’ll take you behind the scenes at One of One, giving you an insider’s view of how we build authentic digital twins that help brands and athletes connect with fans like never before.
Section 1: Starting the Day—Team Stand-ups and Creative Planning
Every day at One of One starts with a team stand-up. It’s a chance for everyone—from AI engineers to VFX artists—to share updates, tackle challenges, and set priorities for the day. This quick meeting keeps everyone aligned and ensures that no detail is overlooked, whether we’re developing a new digital twin or refining an existing one.
After the stand-up, the creative team often heads into a brainstorming session. This is where ideas start to take shape. Our engineers might talk through the latest advancements in AI pipelines, while our artists sketch out ways to capture an athlete’s signature moves and expressions.
What makes One of One special is how different disciplines come together to make every digital twin feel real and personal. It’s not just about the tech or the art—it’s about how those pieces fit together to tell a story that fans will connect with.
Section 2: Building Digital Twins—Technology Meets Artistry
Once the team has set the plan for the day, it’s time to get to work on the heart of what we do: building digital twins. This process brings together cutting-edge technology and the creativity of our artists, ensuring every project captures the essence of the athlete.
Our AI engineers start by processing data from our advanced capture studios, including high-resolution imagery, motion capture, and detailed facial scans. This data is then used to train our models, giving the digital twin a lifelike base to build on.
But technology alone isn’t enough. That’s where our 3D artists and animators come in. They refine the model, adding textures, adjusting movements, and perfecting expressions to make sure the digital twin feels real. Every detail matters, from the way an athlete smiles to the way they celebrate a win.
It’s a meticulous process, but it’s what makes the difference between a digital twin that’s just impressive and one that feels authentic to fans.
Section 3: Working with Athletes and Brands—Collaboration is Key
Creating a digital twin that truly represents an athlete isn’t just about technology—it’s about people. At One of One, collaboration is at the heart of every project we take on.
Our team works closely with athletes and their representatives to understand their vision, preferences, and brand. This collaboration ensures that every digital twin we create feels authentic and aligns with the athlete’s personality and values.
We also work hand-in-hand with brands to make sure their campaigns are seamless and engaging. Whether it’s a social media post, an interactive fan experience, or a global ad campaign, we bring athletes and brands together in a way that feels natural and exciting.
One of the most rewarding parts of this process is seeing an athlete’s face light up when they see their digital twin for the first time. That moment of recognition shows that we’ve done our job—capturing not just the look but the spirit of the athlete.
Section 4: The Little Touches—QA, Reviews, and Final Edits
Once the digital twin has been built and approved by the athlete and the brand, our work isn’t quite done. Quality assurance (QA) is a big part of what makes a One of One digital twin stand out.
Our QA team meticulously checks every detail—from the way an athlete’s expression changes in a video to the tiniest textures on their kit. We also run the digital twin through a series of reviews to make sure it performs well in all the formats and platforms it’s going to be used in, whether that’s social media, television, or an interactive app.
Feedback from the athlete and the brand is crucial during this stage. We listen carefully and make adjustments to ensure the final result feels just right. It’s about getting the details perfect, so that every fan experience is memorable and authentic.
These final touches are what turn a great digital twin into an unforgettable one, giving brands and athletes the confidence to launch campaigns that truly connect with fans.
Conclusion
Every day at One of One is about more than just technology. It’s about bringing together creativity, innovation, and a genuine respect for the athletes we work with. From the first stand-up of the morning to the final QA checks, every team member plays a part in making sure our digital twins feel as real and engaging as the athletes themselves.
By combining cutting-edge AI, top-tier artistry, and close collaboration with athletes and brands, we’re able to create digital twins that go beyond the screen—building experiences that fans will remember.
If you’re curious to see how One of One can bring your vision to life, we’d love to hear from you. Contact us today to find out more.