Maradona Official:
Building a Brand World
Rights Partner
Maradona Estate / Electa Global AB
Client
Maradona Estate
Use case
Brand Launch & Cinematic Campaign
Deliverables
Press pack
/
E-commerce assets
/
Campaign films
/
Lookbook
/
World-building
/
Character Development
/
Content Strategy
Production
Higgsfield platform
One of One collaborated with Electa Global to build the brand world for Maradona Official, the first official Maradona apparel brand. We created the entire visual universe and content system with no physical production, in six weeks, ahead of the 2026 World Cup.
One of One collaborated with Electa Global to build the brand world for Maradona Official, the first official Maradona apparel brand. We created the entire visual universe and content system with no physical production, in six weeks, ahead of the 2026 World Cup.
One of One collaborated with Electa Global to build the brand world for Maradona Official, the first official Maradona apparel brand. We created the entire visual universe and content system with no physical production, in six weeks, ahead of the 2026 World Cup.
overview
overview
Maradona Official is the first official apparel brand to carry Diego's name, launched with the blessing of all five of his children and timed to the 2026 World Cup.
We were asked to give it a world. So we built one: a fictional universe drawn from Buenos Aires and Napoli, then produced the content that brings it to life across web, social and press.
We created the entire brand world as a single creative system, spanning environments, characters, an editorial lookbook, hero films and a full e-commerce suite, all in one coherent visual language.
No sets, no shoots, no physical production. Six weeks from brief to launch.
Maradona Official is the first official apparel brand to carry Diego's name, launched with the blessing of all five of his children and timed to the 2026 World Cup.
We were asked to give it a world. So we built one: a fictional universe drawn from Buenos Aires and Napoli, then produced the content that brings it to life across web, social and press.
We created the entire brand world as a single creative system, spanning environments, characters, an editorial lookbook, hero films and a full e-commerce suite, all in one coherent visual language.
No sets, no shoots, no physical production. Six weeks from brief to launch.
Every project we deliver is built around maximizing budget efficiency and drastically cutting production time.
Every project we deliver is built around maximizing budget efficiency and drastically cutting production time.
Production time
6 wks
Delivered from brief to completion
Sell-through
3 wks
From public launch to 100% sold out
Output
250+
From a single capture to finished assets
Reach
10M+
From local launch to global audience scale
Production time
6 wks
Delivered from brief to completion
Sell-through
3 wks
From public launch to 100% sold out
Output
250+
From a single capture to finished assets
Reach
10M+
From local launch to global audience scale
Bring your talent into the AI age
Bring your talent into the AI age
