Maradona Official: Building a Complete Brand World






Rights Partner
Electa Global AB
Client
Maradona Official
Use case
Brand World & Content System
Deliverables
Content Strategy
/
World-building
/
Lookbook
/
Campaign Films
/
E-Commerce Assets
/
Press Pack
Production
Higgsfield platform
Maradona Official needed a complete brand world and content system to launch ahead of the 2026 World Cup.
Maradona Official needed a complete brand world and content system to launch ahead of the 2026 World Cup.
Maradona Official needed a complete brand world and content system to launch ahead of the 2026 World Cup.
overview
overview
We built Maradona Official a complete visual universe.
A world rooted in the real places and culture of Diego's story, from the streets of Buenos Aires to Napoli, where his legacy lives across film, social, editorial and commerce.
Every environment and campaign was created as a single content system, unified by one visual language and produced without sets, cameras or a day on location.
The result: a brand that launched fully formed, with the depth and consistency of a campaign years in the making, delivered in six weeks.
We built Maradona Official a complete visual universe.
A world rooted in the real places and culture of Diego's story, from the streets of Buenos Aires to Napoli, where his legacy lives across film, social, editorial and commerce.
Every environment and campaign was created as a single content system, unified by one visual language and produced without sets, cameras or a day on location.
The result: a brand that launched fully formed, with the depth and consistency of a campaign years in the making, delivered in six weeks.











Every project we deliver is built around craft, speed and results:
Every project we deliver is built around craft, speed and results:
From first brief
to final delivery
Brand-ready assets across every channel
From public launch
to sold out
From local launch
to global audience
From first brief
to final delivery
Brand-ready assets across every channel
From public launch
to sold out
From local launch
to global audience